Multidisciplinary design leader with over 15 years experience designing for some of the most iconic Premium, Heritage and Luxury lifestyle  fashion brands. His work often told through an expression of a story that connects  the consumer to the brand aesthetic.

 

A big-picture thinker with a meticulous eye for detail. A leader who cares about organisational productivity just as much as design.

 

A love of craft, process and quality materials also sees him design and make under his own Lucid Projects,  creating limited edition and timeless bespoke interior art and lifestyle pieces which contemporises handcrafted techniques and blends a lowbrow edgy design style with high-end craft. Inspiration is drawn from an ever changing and eclectic juxtaposition of Californian lifestyle, Vintage Americana, music, modernist architecture, music and pop culture.

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I LOVE TO CREATE  - From concept ideation to creative proposals. From innovation briefs to assets for large - scale projects. CAD design to creative direction. Design to me is a way of life.

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SOLVE PROBLEMS  - Process solutions and market structure enable internal teams to work more efficiently and produce better creative success.

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I LEAD BY EXAMPLE  - I believe leaders set the standards and inspire others to uphold these principals. Its why I roll up my sleeves and design. I strive to manage, teach and creatively direct with empathy.

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PROVENANCE  - With a wealth of knowledge gained within a career desiging for international heritage fashion brands I combine with my passion for art, history, pop culture, music, travel that influence my work.

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